See what happened, then do something about it
Clakta pulls your store, your ad accounts and your visitors into a single record of what happened, then hands you the tools to change the outcome.
Build the dashboard your business runs on
Drag, drop and resize widgets until the layout matches how you work. Save it as a preset and switch between presets with one click.
- More than 70 widgets across revenue, marketing, analytics, live traffic and customers. ROAS, net profit, top pages, and the visitors on your site right now.
- Pick any date range. Every metric then compares itself to the previous period of the same length, which Clakta lines up for you.
- Filter the whole dashboard by country, state, city, page, device, operating system or browser.
Follow one person from the first ad click to checkout
Every visitor gets a page. Open it and read their sessions as a timeline: what they viewed, what they put in the cart, and the order that came out of it.
- Page views, scroll depth, form submissions, product views, cart and checkout events, all sitting alongside the orders placed in that same session.
- Every touchpoint keeps its referrer, UTM tags, campaign, ad set and ad ID, plus the Clakta click ID that ties it back to the ad that earned it.
- Six attribution models to switch between whenever you want: last click, first click, linear, linear paid, clicks and deterministic views, and triple attribution.
Judge campaigns on the orders they brought in
Manage ads from Meta, Google, TikTok, X, Taboola and Pinterest, each one measured by what it actually sold.
- Select rows at one level and the level below filters to match, so you can walk from a whole account down to a single ad without leaving the table.
- Sales, revenue, profit, ROAS, margin and CPA, all recomputed from your real orders.
- Pause, resume and change budgets one row at a time or in bulk. Take the AI budget recommendations or ignore them.
Stop building the report and just ask for it
Ask about your orders, ads or dashboards and get an answer with the chart already drawn. Then let Assistant make the change you were about to make yourself.
- It answers from your own data, draws the charts inline, exports them to CSV, and works across one project or several at once.
- It adds and removes dashboard widgets, queues ad budget and status changes, and builds, publishes or pauses whole workflows for you.
Automate what happens when something changes
Drop a trigger on a board, connect the steps that should follow, and leave it running while you get on with your day.
- Start on a schedule, a new order, an order changing status, a new customer, or the moment revenue or order count crosses a line you set.
- Branch with if, filter and limit. Then change an ad budget, pause or activate it, send an email, post to Slack or Discord, hit any webhook or URL, or update the customer.
And the rest of the platform
Integrations
Connect Shopify, Stripe, Cakto, Hotmart and plenty more. Or post orders straight to the API.
Orders and products
Filter, search and export every order, and see revenue and buyers broken out per product.
Fees, expenses and profit
Record what sits between revenue and profit: fees on each order, a share of ad spend, recurring costs. Every profit metric then accounts for it.
Privacy and data residency
Run tracking without cookies, anonymize IPs, detect and block bots, set retention limits per project, and pin your data to the US or the EU.