Guides, references and answers to help you get the most out of Clakta.
Create your workspace, set up your first project and get the Clakta script collecting data.
What is Clakta?
Clakta shows which of your ads actually bring in sales, by connecting what you spend on ads to the orders you really received.
Create your team
Your team holds your plan, members, API keys and projects. You create it the first time you sign in.
Create your first project
A project is one business, with its own site, currency, ad accounts and data. Here is what each field does and which ones are hard to change later.
Install the tracking script
Create a script in your project and add it to your site. It takes a few minutes, and page views start arriving right away.
Verify your setup
A short checklist to confirm that visits, sales and ad clicks all reach Clakta before you make decisions with the numbers.
How the Clakta script collects visits, events and orders — and how to send data from your own server.
How Clakta tracking works
The path from an ad click to a sale in Clakta, step by step, and where to look when something is missing.
Tracking modes
Privacy-friendly or full attribution: what each mode collects, what it costs you, and what changes when you switch.
Track ecommerce events
Record product views, add to cart, checkout started and payment submitted from your site, to see where visitors give up before buying.
Identify customers
Tell Clakta who the visitor is with clakta.identify(), so their journey follows the person instead of the browser.
Consent management
Connect Clakta to your cookie banner so it only saves an id in the visitor's browser after they agree.
Send orders from your server
If your store isn't on a connected sales platform, your system sends each sale to Clakta through the Orders API. Here is what to send and the mistakes to avoid.
Connect Meta, Google and Pinterest, and tag your ad URLs so every click can be matched to a sale.
Connect Meta Ads
Connect your Meta ad accounts so Clakta reads your campaigns and spend, even when the account belongs to someone else.
Connect Google Ads
Connect your Google Ads accounts so Clakta reads your campaigns and spend, and adds its tracking key to your ads for you.
Connect X Ads
Connect your X ad accounts so Clakta reads your campaigns and spend, then add the tracking key to your ads by hand.
Connect Pinterest Ads
Connect your Pinterest ad accounts so Clakta reads your campaigns and spend, and adds its tracking key to your ads for you.
Connect Snapchat
Connect your Snapchat ad accounts so Clakta reads your campaigns and spend, and adds its tracking key to your creatives for you.
Tag your ad URLs
The clkt tracking key is what lets Clakta link a click to a sale. Clakta adds it for you on Google, Pinterest and Snapchat; on Meta and X you add it by hand.
How Clakta decides which ad gets credit for a sale, the models you can choose from, and how to read the results.
How attribution works
How Clakta decides which ads led to a sale, what each of the five models does with the same purchase, and why Clakta's numbers differ from the ad platforms'.
Attribution models
The five models Clakta offers, how each one shares the credit for a sale, and which one to use for each decision.
Attribution windows
How long an ad click can still get credit for a sale, how to pick your window, and what happens when customers take longer than that to buy.
Unattributed orders
Why some orders get no ad credit, how to tell a real organic sale from a tracking problem, and what to fix in each case.
Invite your team, manage API keys, and understand plan limits, usage and data retention.
Members and roles
Invite people to your team, see what each of the four roles can do, and choose which projects each person can see.
API keys
Create keys so your system can talk to Clakta, choose what each key can do, and keep them safe.
Plans and limits
What each plan includes, which limit you are likely to reach first, and when to upgrade.
Usage and billing
See how much of your plan you are using, when it resets, and where to change your plan, invoices and payment method.
Data retention
How long your data stays available, how to keep less in a project, and what a downgrade does to your history.
Data storage location
Choose whether your team's data is stored in the United States or the European Union, what stays in your region and what is always stored in the US.
Dashboard presets
How saved dashboards work: start from a template, what a preset saves, who sees it, and how many you can have.
Connect the platform you sell on so every order, renewal and refund reaches Clakta.
Connect Shopify
Install the Clakta app on your Shopify store. It sets up checkout tracking, imports your recent orders and matches each sale to the ad that produced it.
Connect Lemon Squeezy
Send your Lemon Squeezy orders, renewals and refunds to Clakta over a webhook, and credit each sale to the visitor who made it.
Connect Dodo Payments
Point Dodo Payments at Clakta with a webhook so your payments, refunds and chargebacks arrive automatically, and each sale is matched to the visitor who made it.
Connect Paddle
Send your Paddle sales, renewals and refunds to Clakta over a webhook, and credit each sale to the visitor who made it.
Connect Cakto
Send your Cakto sales, renewals, refunds and chargebacks to Clakta over a webhook, and credit each sale to the visitor who made it.
Connect Kiwify
Send your Kiwify sales, renewals, refunds and chargebacks to Clakta over a webhook, and credit each sale to the visitor who made it.
Connect Hotmart
Send your Hotmart sales, renewals, refunds and chargebacks to Clakta over a webhook, and credit each sale to the visitor who made it.
Connect WooCommerce
Connect your WooCommerce store in a few clicks, with no code. Clakta imports your recent orders and receives every new one.
Connect Gumroad
Connect your Gumroad account in one click so every sale, refund and dispute reaches Clakta, and each sale is matched to the visitor who made it.
Connect BigCommerce
Connect your BigCommerce store with an API account, with no code. Clakta receives every new order and can install its script on your store for you.
Connect Superwall
Point Superwall at Clakta with a webhook so your app's purchases, renewals and refunds arrive automatically, and each sale is credited to the ad that brought the user in.
Connect RevenueCat
Point RevenueCat at Clakta with a webhook so your app's purchases, renewals and refunds arrive automatically, and each sale is credited to the ad that brought the user in.
Let your team sign in through your company's identity provider and keep members in sync with your directory.
Single sign-on (SSO)
How SAML single sign-on works in Clakta, who can set it up, and how members sign in once it's on.
Set up SSO with Okta
Create a SAML app in Okta and connect it to Clakta so your team can sign in with their Okta account.
Set up SSO with Microsoft Entra ID
Create an enterprise application in Microsoft Entra ID and connect it to Clakta so your team can sign in with their Microsoft account.
Set up SSO with Google Workspace
Add a custom SAML app in Google Workspace and connect it to Clakta so your team can sign in with their Google work account.
Okta SCIM (Sync members)
Let Okta invite people to your Clakta team when they're assigned the app, and remove them when they're unassigned.
Microsoft Entra ID SCIM (Sync members)
Let Microsoft Entra ID invite people to your Clakta team when they're assigned the app, and remove them when they're unassigned.