Guides, references and answers to help you get the most out of Clakta.
Create your workspace, set up your first project and get the Clakta script collecting data.
What is Clakta?
Clakta connects the money you spend on ads to the sales you actually made, so you can see which campaigns, creatives and channels are really working.
Create your team
Your team is the billing and access boundary in Clakta. Here is what onboarding asks for, what the slug affects, and when you need more than one team.
Create your first project
A project is one business — its own site, currency, ad accounts and data. Here is what each setting does and which ones are hard to change later.
Install the tracking script
Create a script in your project, then add it to your site with a script tag or the Next.js SDK. Takes a few minutes and starts collecting page views immediately.
Verify your setup
A checklist to confirm the script, orders and ad tracking all work — before you start making budget decisions from the numbers.
How the Clakta script collects visits, events and orders — and how to send data from your own server.
How Clakta tracking works
The path a visitor takes from an ad click to an attributed order, and which part of the system is responsible for each step.
Tracking modes
Privacy-friendly or full attribution — what each mode collects, how sessions are built in each, and what changes in your data when you switch.
Track ecommerce events
Record product views, add to cart, checkout start and payment submitted from the browser — and understand why completed purchases are not in this list.
Identify customers
Attach a known person to the current session with clakta.identify(), so journeys follow the customer instead of the browser.
Consent management
Gate first-party identifiers behind the visitor's consent decision, and wire the SDK to your cookie banner.
Send orders from your server
Completed purchases reach Clakta only through the authenticated Orders API. Here is the payload, the tracking context you must forward, and how to keep it idempotent.
Connect Meta, Google and TikTok, and tag your ad URLs so every click can be matched to a sale.
Connect Meta Ads
Authorize Meta so Clakta can sync your campaigns, ad sets, ads and spend — including how to connect an account you do not have access to yourself.
Connect Google Ads
Authorize Google so Clakta can sync your campaigns, ad groups and spend, and write the tracking key into your final URL suffix automatically.
Connect TikTok Ads
Authorize TikTok so Clakta can sync campaigns, ad groups and spend — and tag your landing page URLs by hand, since TikTok has no automatic option.
Tag your ad URLs
The clkt tracking key is what lets Clakta match a click to a sale. Apply it automatically on Meta and Google, or by hand on TikTok.
How Clakta decides which ad gets credit for a sale, the models you can choose from, and how to read the results.
How attribution works
What a touchpoint is, how Clakta walks back from an order to the ads that caused it, and why its numbers never match what the ad platforms report.
Attribution models
The six models Clakta offers, exactly how each splits credit, and which one to use for the decision you are actually making.
Attribution windows
How long a click or a view stays eligible to receive credit, and what that means when your sales cycle is longer than the window.
Unattributed orders
Why some orders receive no ad credit, how to tell a real organic sale from a tracking gap, and what to fix in each case.
Invite your team, manage API keys, and understand plan limits, usage and data retention.
Members and roles
Invite people to your team, understand what each of the four roles can do, and control which projects a member can see.
API keys
Create scoped keys for programmatic access, authenticate your requests, and keep keys safe once they are issued.
Plans and limits
What each plan includes, which limit you are most likely to hit first, and how to decide when to upgrade.
Usage and billing
Read the usage charts, understand when your allowance resets, and manage your plan, invoices and payment method.
Data retention
How long your events stay queryable, how to set a shorter retention per project, and what a downgrade does to your history.
Data storage location
Choose whether your team's data lives in the United States or the European Union, what stays in your region, and what is always stored in the US.
Dashboard presets
How a saved dashboard works: starting from a template, what the preset stores, who it is shared with, and the per-plan limit.
Connect the platform you sell on so every order, renewal and refund reaches Clakta.
Connect Shopify
Install the Clakta app on your Shopify store. It sets up checkout tracking, imports your recent orders and matches each sale to the ad that produced it.
Connect Stripe
Link your Stripe account in one click so every payment, refund and dispute reaches Clakta — and each sale is matched to the visitor who made it.
Connect Lemon Squeezy
Send your Lemon Squeezy orders, renewals and refunds to Clakta over a webhook, and credit each sale to the visitor who made it.
Connect Dodo Payments
Point Dodo Payments at Clakta with a webhook so your payments, refunds and chargebacks arrive automatically — and each sale is matched to the visitor who made it.
Connect Paddle
Send your Paddle sales, renewals and refunds to Clakta over a webhook, and credit each sale to the visitor who made it.
Connect Cakto
Send your Cakto sales, renewals, refunds and chargebacks to Clakta over a webhook, and credit each sale to the visitor who made it.
Connect Kiwify
Send your Kiwify sales, renewals, refunds and chargebacks to Clakta over a webhook, and credit each sale to the visitor who made it.
Connect Hotmart
Send your Hotmart sales, renewals, refunds and chargebacks to Clakta over a webhook, and credit each sale to the visitor who made it.