Connect Snapchat
Connect your Snapchat ad accounts so Clakta reads your campaigns and spend, and adds its tracking key to your creatives for you.
Connecting Snapchat brings your campaigns, ad squads, ads and daily spend into Clakta. To know which ad brought each sale, you also need to tag your ad URLs, which Clakta can do for you on Snapchat.
Connect
- Go to Project settings → Ad accounts.
- Choose Snapchat, then Connect account.
- Click Connect with Snapchat. A Snapchat window opens.
- Sign in with the Snapchat account that has access to your ad accounts in Snap Business Manager, and allow access.
A message tells you how many accounts were connected. Clakta adds every ad account you can reach, across all the organizations your login belongs to. You can turn off the ones you don't want on the Ad accounts page.
Snapchat opens in a pop-up window. If your browser blocks it, you will see "The popup was blocked". Allow pop-ups for Clakta and try again.
Connect an account you don't have access to
In the connect window, choose Share link and send the link to whoever manages the Snapchat account. They open it, click Continue with Snapchat and allow access, without a Clakta login. The link works for one hour and only once.
Next: tag your ads
So clicks can be linked to sales:
- On the Ad accounts page, choose Set up UTMs for the account.
- Select the creatives and apply.
On Snapchat the link lives on the creative, not on the ad, so the list shows creatives. One creative can be used by several ads, and tagging it covers all of them. Clakta adds its tracking key to the end of the creative's website link and keeps everything already in the link as it is.
Snapchat reviews a creative again whenever its link changes. Every ad that uses a changed creative pauses until Snapchat approves it again. Creatives used by ads that are running show as Enabled in the list. To avoid a pause, tag creatives before their ads go live.
Creatives without a website link, such as app install, lens or call ads, have nothing to tag and are skipped.
Problems
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