Verify your setup
A short checklist to confirm that visits, sales and ad clicks all reach Clakta before you make decisions with the numbers.
Having the script on the page is only the first part. Follow these steps in order to confirm that visits arrive, sales arrive with their origin, and clicks are linked to the ads that produced them.
1. Visits are arriving
Open your site in a normal browser tab, visit two or three pages, then open the project Dashboard. Your visit should show up within a few seconds.
2. Sales are arriving
Sales reach Clakta from a connected sales platform or from your own system through the Orders API. The script alone never creates an order.
Place a test order in your real store, then open Orders. It should show the right value and currency, and a tracking section with the visit it came from.
If the order doesn't appear, check your sales platform connection or your system's Orders API call. If it appears but the tracking section is empty, Clakta couldn't link the sale to a visit. See Unattributed orders.
Orders you place while testing use up your monthly order allowance and show up in revenue. Delete them when you are done.
3. Ad clicks are linked to the sale
This is the step people skip, and it decides whether attribution works at all.
Click one of your live ads yourself and place an order. Then open that order in Orders: you should see the platform, campaign, ad set and ad the click came from.
If those fields are empty, your ad links aren't tagged. Clakta recognizes clicks
by a clkt parameter that each platform fills in. Without it, the sale can only
be recorded as direct or organic traffic. Follow
Tag your ad URLs for every platform you
use. For Meta, Google, Pinterest and Snapchat, Clakta can add the parameter to
your ads for you once the account is connected.
4. Ad accounts are connected
Open the Ads Manager. Each connected platform should list its campaigns with their spend for the selected period.
Spend comes from the ad platform and shows up even without your site's data. If campaigns show cost but no Clakta conversions, the problem is step 3, not the connection. See Connect Meta Ads, Connect Google Ads, Connect Pinterest Ads and Connect Snapchat Ads.
5. The numbers make sense
After a few days of real traffic, compare:
- Clakta revenue and your store's own reports. These should be close. A big difference means orders are missing, duplicated or in the wrong currency.
- Clakta conversions and the platforms' conversions. These won't match, and that is expected. Platforms also count people who only saw an ad, and several of them claim the same sale. Clakta only counts your real orders.
To compare more closely with the platforms, switch the attribution model to Triple Attribution: it credits every channel that touched the order, which is close to how the platforms count. See Attribution models.
Checklist
- The script loads on every page and every address visitors use
- Visits appear on the dashboard within seconds
- Test orders appear in Orders with the right value and currency
- An order placed from a real ad click shows campaign, ad set and ad
- Ad accounts are connected and show spend
- Revenue is close to your store's own reports
When all six are true, you can trust the numbers to make decisions.
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