What is Clakta?

Clakta connects the money you spend on ads to the sales you actually made, so you can see which campaigns, creatives and channels are really working.

Every ad platform grades its own homework. Meta reports one number of purchases, Google reports another, TikTok a third — and the sum is usually far higher than the orders that reached your bank account. Clakta sits in the middle: it records what happened on your site and in your checkout, then decides which ad deserves the credit.

What Clakta does

Clakta collects three streams of data and joins them together:

Visits and events from your site, through a lightweight script you add to your pages.
Spend and campaign structure from your ad accounts, pulled directly from Meta, Google and TikTok.
Orders, sent by the script at checkout or posted to the API from your server.

When an order arrives, Clakta looks back through everything that visitor did, finds the ad clicks and views that led to it, and assigns credit using the attribution model you chose. The result is a single view of cost, revenue, ROAS and profit that does not depend on any one platform's self-reporting.

Clakta metrics vs. platform metrics

Clakta never overwrites what an ad platform reports. Both sets of numbers sit side by side in the Ads Manager, so you can compare them instead of guessing which one to trust.

What you get

Dashboard — revenue, orders, spend, ROAS and live visitor activity, built from widgets you arrange yourself and save as presets.
Ads Manager — a campaign, ad set and ad breakdown for each connected platform, with Clakta-attributed conversions next to platform-reported ones.
Orders — every sale with its full tracking context: which ad, which campaign, which session.
Products — what actually sold, and which ads sold it.
Users — the people behind the sessions, when you are running in full attribution mode.

How the pieces fit

A team is your billing and access boundary — it owns the plan, the members and the API keys. Inside a team you create projects, and a project is one business: its own site, its own currency, its own ad accounts, its own data.

Most people need one team and one project. You add projects when you run a second store or a second brand that should not share data with the first.

What you need before you start

A website you can add a <script> tag to, or a Next.js, React or plain JavaScript app you can install the SDK into.
Access to at least one ad account on Meta, Google or TikTok — enough permission to connect it and to edit the URL parameters on your ads.
A way to tell Clakta when an order happens: either the checkout runs in the browser where the script is installed, or you can call the API from your backend.

Next steps

Work through the Getting Started collection in order:

You can be collecting data in about ten minutes. Attribution gets accurate once your ad URLs are tagged, which is covered in Tag your ad URLs.

Create your team

Your team is the billing and access boundary in Clakta. Here is what onboarding asks for, what the slug affects, and when you need more than one team.

Create your first project

A project is one business — its own site, currency, ad accounts and data. Here is what each setting does and which ones are hard to change later.

Install the tracking script

Create a script in your project, then add it to your site with a script tag or the Next.js SDK. Takes a few minutes and starts collecting page views immediately.