What is Clakta?
Clakta shows which of your ads actually bring in sales, by connecting what you spend on ads to the orders you really received.
Each ad platform counts its own sales. Meta reports one number, Google another, Pinterest a third, and added together they usually claim more sales than you actually made. Clakta looks at what happened on your site and in your store, and gives each sale to the ad that brought it.
How it works
Clakta brings together three things:
- The visits to your site, recorded by a small script you add to your pages.
- What you spend on ads, read straight from your Meta, Google, Pinterest and Snapchat accounts.
- Your sales, sent by your store (Shopify, WooCommerce, Stripe and others) or by your own system.
When a sale comes in, Clakta looks at what that visitor did before buying, finds the ad clicks that led to the purchase and shares the credit between them using the attribution model you chose. You then see cost, revenue, ROAS and profit in one place, without relying on what each platform says about itself.
Clakta never changes what an ad platform reports. Both numbers appear side by side in the Ads Manager, so you can compare them.
Teams and projects
A team holds your plan, your members and your API keys. Inside it you create projects, and each project is one business: its own site, currency, ad accounts and data.
Most people need one team and one project. Add another project when you run a second store or brand that shouldn't share data with the first.
What you need
- A website where you can add the Clakta script, or a store on a platform Clakta connects to, such as Shopify or WooCommerce.
- Access to at least one ad account on Meta, Google, Pinterest or Snapchat.
- A way for your sales to reach Clakta: a connected sales platform or your own system sending them.
Start here
Follow these articles in order:
You can be collecting data in about ten minutes. To know which ad brought each sale, also tag your ad URLs.
Related articles
Create your team
Your team holds your plan, members, API keys and projects. You create it the first time you sign in.
Create your first project
A project is one business, with its own site, currency, ad accounts and data. Here is what each field does and which ones are hard to change later.
Install the tracking script
Create a script in your project and add it to your site. It takes a few minutes, and page views start arriving right away.