Create your first project
A project is one business — its own site, currency, ad accounts and data. Here is what each setting does and which ones are hard to change later.
Everything you track lives inside a project: the script, the connected ad accounts, the orders, the dashboard. One project should map to one business with one checkout and one set of books.
Create one from the project switcher in the top bar, or from Projects → New project.
Settings
Name and icon
The name is how the project appears in the switcher and in breadcrumbs. The icon is optional — pick an emoji or one of the built-in icons to tell projects apart at a glance when you have several.
Slug
The second segment of every in-app URL:
https://www.clakta.com/<team-slug>/<project-slug>Between 3 and 48 characters, lowercase letters, numbers and hyphens. It only has
to be unique inside your team, so store, br or main are usually available.
Currency
Every monetary figure in the project — revenue, ad spend, ROAS, profit — is converted into this currency and displayed in it. Orders and ad accounts in other currencies are converted using daily exchange rates as the data is ingested.
Changing the currency later does not retroactively re-convert historical orders and spend. Set it to the currency you actually keep your books in, on day one.
Tracking mode
This is the most consequential choice on the form.
- Privacy-friendly (default) — no cookies and no browser storage. Sessions are estimated on the server from request signals. Lower attribution accuracy, much lighter compliance burden, and no personal data is accepted for orders.
- Full attribution — uses cookies and first-party identifiers so a visitor can be recognised across sessions and devices. Considerably better attribution, but it may require a consent banner depending on your region and audience.
Read Tracking modes before deciding — it covers exactly what changes in the data, and what your consent obligations are.
Attribution model
Optional at creation; defaults to Last Click. This controls how Clakta splits credit for a sale between the ad touchpoints that preceded it. You can change it whenever you like from the dashboard toolbar or any Ads Manager page, and the change applies retroactively to how existing data is reported — it is not a destructive setting.
See Attribution models for what each one does.
Members
If your team has more than one person, choose who gets access to this project. Team owners always have access. You can adjust the list later in Project settings → Members.
What is easy to change, and what is not
| Setting | Change later? |
|---|---|
| Name, icon | Freely. |
| Attribution model | Freely — it reinterprets existing data, it does not discard it. |
| Members | Freely. |
| Slug | Possible, but breaks saved links and bookmarks. |
| Tracking mode | Possible, but past data keeps the shape it was collected in. Sessions do not stitch across the switch. |
| Currency | Possible, but historical figures are not re-converted. |
Next step
The project exists but has no data yet. Next, install the tracking script.
Related articles
What is Clakta?
Clakta connects the money you spend on ads to the sales you actually made, so you can see which campaigns, creatives and channels are really working.
Create your team
Your team is the billing and access boundary in Clakta. Here is what onboarding asks for, what the slug affects, and when you need more than one team.
Install the tracking script
Create a script in your project, then add it to your site with a script tag or the Next.js SDK. Takes a few minutes and starts collecting page views immediately.