Create your first project
A project is one business, with its own site, currency, ad accounts and data. Here is what each field does and which ones are hard to change later.
Everything you track lives inside a project: the script, the connected ad accounts, the orders and the dashboard. Use one project per business, with one store and one set of books.
Create one from the project switcher in the top bar, or from Projects → New project.
Fill in the form
Name and icon
The name is how the project appears in the switcher. The icon is optional: pick an emoji or one of the built-in icons to tell projects apart when you have several.
Slug
The second part of every address inside Clakta:
Use 3 to 48 lowercase letters, numbers or hyphens. It only has to be unique
inside your team, so names like store or main are usually free. Changing it
later breaks saved links.
Currency
Every amount in the project (revenue, ad spend, ROAS, profit) is shown in this currency. Orders and ad accounts in other currencies are converted with daily exchange rates as they arrive.
Changing it later doesn't convert past orders and spend again. Choose the currency you actually keep your books in from day one.
Tracking mode
This is the most important choice on the form.
- Privacy-friendly (default): no cookies and nothing stored in the visitor's browser. It is less precise, but much simpler for privacy rules, and orders don't accept personal data.
- Full attribution: uses cookies so Clakta recognizes a visitor across visits and devices. Attribution is much better, but depending on your country you may need a consent banner.
You can switch later, but past data keeps the form it was collected in. Read Tracking modes before you decide.
Attribution model
Optional; it starts as Last Click. It decides how Clakta shares the credit for a sale between the ads that came before it. You can change it at any time from the dashboard or the Ads Manager, and existing data is simply shown again under the new model. See Attribution models.
Members
If your team has more than one person, choose who can see this project. Team owners always have access. You can change this later in Project settings → Members.
Next step
The project is ready but has no data yet. Install the tracking script.
Related articles
What is Clakta?
Clakta shows which of your ads actually bring in sales, by connecting what you spend on ads to the orders you really received.
Create your team
Your team holds your plan, members, API keys and projects. You create it the first time you sign in.
Install the tracking script
Create a script in your project and add it to your site. It takes a few minutes, and page views start arriving right away.